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Façade is a photographic project that concentrates on vernacular architecture and spaces, i.e. schools, housing, industrial, retail buildings. Photographs of urban and suburban architecture operate with a sense of familiarity, illustrating seemingly banal moments, however, upon further inspection, certain oddities begin to rise to the surface. The peculiarities are metaphors for uneasiness, rejection, and isolation that exist as as odd photographic moments within a landscape of form, structure, and order.
This is accomplished by using the innate qualities of the photographic process, coupled with varying amounts of digital manipulation. Specifically, each image is “cleansed” of visual distractions. The compositions are created by only photographing in overcast skies or including small signs of reality, such as a piece of trash, dead leaves, cracks in the cement, or rust stains. This eliminates the direct relationship to the physical location or time, while still allowing for an aspect of reality to remain. I use the perception of structure, form, and order to guide the viewer through the potential banality of vernacular subject matter. However, when closely investigated, the images speak to complex ideas of authenticity and identity.
Juan Manuel Fernandez